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Beer sales going flat: ABS

Bartender Caitlin Campbell shows off the pub’s beer variety and the now popular white wine.
Bartender Caitlin Campbell shows off the pub’s beer variety and the now popular white wine. Kevin Farmer

BEER guzzling may be the lowest it has ever been in 62 years, but The Spotted Cow’s publican Phil Coorey is not worried.

He admitted beer sales were a bit flat compared to what they were many years ago but said “times do change”.

“We know beer is tough, so we’re putting a lot more thought into it,” he said of the 100 beers on tap at The Spotted Cow and the Milking the Cow festival this weekend.

Australian Bureau of Statistics data shows beer consumption currently to be the lowest since 1948 and the average Australian beer lover only drinks about one six-pack a week.

However, wine consumption has risen in the last financial year.

“We’re seeing more white wine now, even in winter, which is the red wine killer,” Mr Coorey said.

“Moscatos are really popular and you can get many that don’t have a high alcohol content.”

He attributed the current Australian beer fall-out not to the country’s expanding waistlines, but to the tough economic times we live in.

“When times get tough, you take out the good things in life and the first thing you cut back is always alcohol,” he said.

He also thought variety was a problem.

Overseas beer was stronger and cheaper and the popularity of cocktails was on the rise.

“Variety has got to be the spice of life,” he said.

“And I think the government messages are really hitting in.”

 

Topics:  australian bureau of statistics the spotted cow


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