Back and ‘refreshed’
Oil barons Dane (who founded Sunspirit and Eureka Oils) and Dean (former international manager of Thursday Plantation), were helping to manage Refreshed when founder Greg Trevena unexpectedly announced he was moving on.
“We were surprised it happened – no-one saw it coming,” Mr Dane said.
But with more than 60 years of experience between them, the local oil barons were ripe for a new challenge and with their new partner Bevan, are now planning to take Refreshed to the next level.
“Just as Thursday Plantation became synonymous with tea-tree and Sunspirit with lavender, we want Refreshed to be Australia’s dominant lemon myrtle company,” Mr Dane said.
The focus will be on growing the international sales market, as well as building their domestic presence.
“There is awareness of Australian products overseas that has been spearheaded by tea tree and we think they’re ready for something else to come along,” said Mr Dean.
Refreshed Lemon Myrtle products include shampoos, conditioners, soaps, deodorant and massage oil, all of which are infused with the fresh scent of lemon myrtle.
The smell, combined with its anti-microbial properties, make lemon myrtle ideal for personal care products, according to Mr Dane.
Lemon myrtle is a rainforest tree that is indigenous to Northern NSW and the lemon myrtle used by Refreshed is sourced entirely from a plantation at The Channon.
“It’s not just another skincare range, it’s a genuine Australian rainforest oil product that has a beneficial effect.
“Sometimes we call it the new tea tree,” Mr Dean said.