Lifestyle

Australia, are you ready to discovery some Soul?

GOT NO SOUL? A driveaway price of $24,990 and new style and kit means Kia is hopeful Australians finally give its boxy and very fun Soul model a bit of love.
GOT NO SOUL? A driveaway price of $24,990 and new style and kit means Kia is hopeful Australians finally give its boxy and very fun Soul model a bit of love.

HEY, Australia. Where's your sense of fun gone?  

More importantly, where the bloody hell's your soul? Kia's Soul I'm talking. The funky little square box on wheels which despite its fun quirkiness we Aussies refuse to buy.  

It wouldn't be so unusual if the rest of the world eschewed them too. But here's the thing. In America, Kia sells more Souls than any other car in its range. Yes, really.  

2017 Kia Soul.Photo: Contributed
2017 Kia Soul.Photo: Contributed

Not in small numbers either. The Korean brand shifted nearly 150,000 Souls in the States in 2015, making it the best-selling sub-compact car on its market.  

For 2015, our top seller in this segment was the Mazda2. In America, the Soul outsells the Mazda by more than four to one.   

It's a head scratcher for Kia Australia, so for the MY2017 Soul, the brand is getting more aggressive in its efforts to woo buyers. Especially the "hip urban youths" it first targeted from its 2009 launch.  

Prices are down from $26,990 plus on-roads to $24,990 drive away, while exterior styling changes include a refreshed radiator grille, bumper, air intake, fog lamps and wheel design.   

2017 Kia Soul.Photo: Contributed
2017 Kia Soul.Photo: Contributed

Inside there's a refined centre fascia, new cloth door trim, new seat covering and metal painted steering wheel bezel. There's also an upgraded 5.0-inch colour-screen audio unit and a new Drive Mode Select to adjust steering and engine mapping.  

But the most compelling reason to buy one, aside from the eye-catching style, is Kia's seven-year unlimited kilometre warranty and roadside assist. That's of mighty appeal to private and business buyers alike, surely?  

In America, these Souls are ubiquitous as mobile billboards for companies, but the same idea simply hasn't caught on here. The proof? Australians bought just 178 Souls in 2015, and sales have dropped off again in 2016 - we've ordered a mere 65 in 2016 thus far. I reckon businesses in particular are missing a trick here, especially with that unbeatable warranty.  

2017 Kia Soul.Photo: Contributed
2017 Kia Soul.Photo: Contributed

Okay, so it may be a tad plasticky inside, the boot's tiny, it's a bit wanting on the spec front and the Soul can't match its rivals for driving dynamics. But you sit pleasingly high, passenger space is generous and if you like attention, you'll be happy in your mobile style statement.  

Plus, as America proves, if you're into aftermarket modifying, few cars respond better to a touch of personalisation than the Soul. It really is a cult car over there.  

CALIFORNIA SOUL: Americans go mad for modifying Kia Souls.
CALIFORNIA SOUL: Americans go mad for modifying Kia Souls.

From the factory, Australian Souls can be had with single-tone metallic paint for a cheapie $520, while you can go two-tone (a good look for this Kia box) with white body and red roof ($390) or red body with black roof ($910).   

Kia is realistic about where the Soul sits in the hearts of the Australian buying public, admitting it has largely flown under the radar on our shores.  

SOUL STATEMENT: Modified Soul from America.
SOUL STATEMENT: Modified Soul from America.

"The Soul certainly deserves greater recognition than it has enjoyed and with the preferred SUV-like seating position, a willing 2.0-litre engine, a 6-speed automatic and clever interior space we believe it has a strong future in Australia," said Kia Motors Australia Chief Operating Officer Damien Meredith.

"Even the best can do with a helping hand from time to time, and for Soul the 2017 adjustments are just that - a bit of a boost for what is an excellent vehicle."  

ON TOW: Modified Soul from America.
ON TOW: Modified Soul from America.

It could be make or break for the Soul model in Australia if these latest moves don't see a buck up in sales.

And in a market heavy on vanilla styling, that would be a real loss.  

ERRR....Modified Soul from America.
ERRR....Modified Soul from America.

Topics:  cars news modified motoring my2017 new models update


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

What's fresh at your local farmers' market

The pecan harvest is just beginning, so you will find a good selection at the markets from now. PHOTO: KATE O'NEILL

Pecans and cauliflowers among the new buys, as well as a great tea

A ballet event of lovers and fairies in Byron Bay

ON STAGE: Byron Ballet's 10th anniversary production will be Shakespeare's A Midnight Summer's Dream.

Byron Ballet celebrates 10 years

First Fire firing on all cylinders

Owner Michael McGrath and trainer John Dart were all smiles after a win at the Casino greyhounds meeting on Tuesday night. PHOTO: TARRAH VANDERSTOK

Owner Michael McGrath and trainer John Dart all smiles at Casino

Local Partners

Ten awesome things to do this week

THE list includes from Mr Beef in Casino to Byron Bay Rugby, plus some great classic music event and other community events.

Chicago comes to Bangalow

CELL BLOCK TANGO: Actress Catherine Zeta-Jones in a scene from the 2002 film Chicago.

The next production by Bangalow Theatre Company

What to expect at Birds of Tokyo's Ipswich gig

The band will perform at the Racehorse Hotel on Friday.

BAND member Glen Sarangapany talks music, pub grub and doing shoeys

Mullum's hit cabaret duo Peter and Bambi

COMEDY: Asher Treleaven (La Soirée) and Gypsy Wood (Miss Cage Dance Universe Australia) are Peter & Bambi Heaven.

If David Copperfield and Claudia Schiffer were from this area

Baywatch: Lifeguards with model looks return for 'filthy fun'

TWO chiselled men emerge from the surf. One looks like a god. The other, well, he's gasping for air and doesn't realise there's a jellyfish on his chest.

Chicago comes to Bangalow

CELL BLOCK TANGO: Actress Catherine Zeta-Jones in a scene from the 2002 film Chicago.

The next production by Bangalow Theatre Company

Model Bella Hadid's see-through dress shocks in Cannes

US model Bella Hadid attends the Cinema Against AIDS amfAR gala 2017 held at the Hotel du Cap, Eden Roc in Cap d'Antibes, France, 25 May 2017.

It’s like she’s become addicted to shock value.

No room for morbid fans

Chris Cornell.

Fans want to stay in the hotel room where Chris Cornell died

A ballet event of lovers and fairies in Byron Bay

ON STAGE: Byron Ballet's 10th anniversary production will be Shakespeare's A Midnight Summer's Dream.

Byron Ballet celebrates 10 years

Star Wars' 1977 Stormtrooper head banger confesses

A Stormtrooper is responsible for the biggest blunder in a Star Wars movie. Picture: Supplied

Man in most famous blooper in Star Wars history breaks silence

Wild and unknown from Sara Tindley

SONGS FROM THE HEART: Singer Songwriter Sara Tindley.

Local singer songwriter unveils new album

Here's your chance to carp about feral pests

Carp might by great fun to catch but they're destroying Australia's watercourses.

Science in the Pub looks at carp and coral trees

SNEAK PEEK: What new shopping centre is going to look like

Artist impression of the proposed redevelopment of the cinema and shopping complex on Jonson St, Byron Bay.

Mercato billed as regional NSW's most sustainable shopping complex

How Toowoomba house prices compare in Australia

For sale sign in front of home.

Here's what $700,000 will buy you in Toowoomba, Brisbane and Sydney

Slaves in Byron: The dark side of housing crisis

Housing generic.

A darker side to Byron's economy

One of Maryborough's most historic homes is still for sale

FULL OF HISTORY: Trisha Moulds is owner of the historic Tinana state known as Rosehill. The beautiful home is currently for sale.

It has been the scene of both joy and tragedies over the years.

Ready to SELL your property?

Post Your Ad Here!