IT couldn't get any worse for Australia's Olympic skier Dom Demschar, who was disqualified from the men's slalom in less than two seconds.
Demschar finished 33rd in the giant slalom earlier in the Games, so at least has that memory to take away from South Korea.
He came out of the start in the slalom on Thursday and careened into the first gate, running straight over it and therefore ruling him out of the rest of the event.
Understandably gutted, Demschar slid over to the side of the course and held his head in his hands.
The 24-year-old, who attends university in the United States, has poor form in this event at the Olympics.
He also was also a "did not finish” in the slalom four years ago in Sochi after messing up his second run.
Downhill star Greta Small also saw her hopes in the women's alpine combined event evaporate when she missed a gate in the downhill component.
But while Small and Demschar suffered disappointing ends to their campaigns, teammate Sami Kennedy-Sim shone in qualifying for the heats of the women's ski cross.
She turned a clean run into a ninth seeding for the opening round of heats on Friday.
Kennedy-Sim's effort means she will be seeded in the second three-woman heat.
Meanwhile, New Zealand has ended its 26-year wait for a second Winter Olympic medal in stunning fashion with a pair of teenagers sensationally tripling the nation's all-time tally in the space of two hours.
Freeskier Nico Porteous claimed bronze in the men's halfpipe in PyeongChang on Thursday, less than two hours after snowboarder Zoi Sadowski-Synnott had broken the country's lengthy medal drought with bronze in the women's big air event.
Update your news preferences and get the latest news delivered to your inbox.