A guide launched yesterday should see many more pink dollars spent in the Byron Shire.
The Pink Guide to Byron Bay and Tropical NSW has been put together by publisher and editor, Michael Beasley from Suffolk Park.
Mr Beasley said 5000 guides had been printed, double the number of the first edition.
He said the pocket-sized guide was specifically marketed at gay and lesbian tourists who visited the area.
It would be distributed throughout Australia and internationally by Tourism Australia, he said.
Mr Beasley said Byron Bay was the third most popular destination in Australia for gay and lesbian tourists and visitor numbers were growing annually.
"It's a significant market and a market we should be pursuing more because it's high end and easy to deal with," he said.
"It's the sort of market that will eat out in restaurants and so on.
"They do value add a lot."
While no surveys had been carried out, Mr Beasley said it was generally conceded that gays and lesbians generally made up 8 to 12 percent of a tourist market.
He said that figure would be higher for Byron Bay and represented thousands and thousands of visitors.
Mr Beasley said the first Pink Guide to Byron Bay had been very popular.
He said he had met a visitor on the beach at Byron Bay last year who had picked a guide up in Budapest.
The guide gave people in the area the opportunity to source a niche market, he said.
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