Giving salt the flick
A Byron Bay-based business is about to have its seawater based product exposed to the huge US market.
Austrade has picked the product, Cea Ocean Mineral Superfood, made by Cea Products as one of 10 natural health products from Australia to be promoted at the Natural Products Expo in Washington DC this week.
Company owner, Paul Jones, said the product was being marketed as the Aussie Super Salt.
Mr Jones said the tradeshow was geared towards natural and organic food items and allowed a few Australian companies the chance to obtain valuable feedback on the marketability of their products.
He said concentrated ocean water used in the product came from Bowen in Queensland and was purified at a factory in Lismore.
"Cea is a great product, but it needs the recognition that a liquid salt can be healthy for you as it contains trace minerals missing in our diets," he said.
"Cea is a tasty seasoning that can be made into a carbohydratefree sports drink."