THE "freak show" is over and the real fight of the year is here.
Conor McGregor versus Floyd Mayweather Jnr captured the world's attention and played out pretty much how most boxing experts predicted.
But now comes the real fight - and what a fight it will be.
Saul "Canelo" Alvarez against Gennady "GGG" Golovkin is as good as it gets in the Sweet Science, a sport that is in the midst of a renaissance of sorts. They meet on Sunday (AEST) in a middleweight title clash as highly anticipated by boxing purists as was McGregor's challenge of Mayweather to UFC fans.
They're two fighters who rank high on anyone's pound-for-pound list. One loss between them, with Golovkin's three middleweight belts on the line. And unlike Mayweather, they knock people out.
It shapes up as the most anticipated fight of the year in boxing.
It's not too much of a stretch to say it might be the best middleweight clash since "Marvellous" Marvin Hagler and Tommy Hearns engaged in their three-round classic more than 30 years ago.
Styles really do make fights, and these are two fighters with explosive styles.
"We're both going to fight a fight where anybody can win by knockout," Alvarez said. "We both have the power to win by knockout. But that's what makes for a great fight."
It's the best against the best in their prime in a fight fans have been clamouring to see - and there will be no excuses no matter which way it goes.
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