Business

Social media is winner for team

Mackay Regional Council has taken out the brand communication award for its Council Connect initiative at the Government Communications Australia conference.
Mackay Regional Council has taken out the brand communication award for its Council Connect initiative at the Government Communications Australia conference. Contributed

A DECISION to embrace social media to improve council communication with local residents has proven to be a winner with Mackay Regional Council collecting a national communication award.

Mackay Regional Council has won the Brand Communication Award for its Council Connect initiative, which was presented at last week's Government Communications Australia (GCA) conference in Melbourne.

Corporate communications manager Ken Furdek said the recognition was testament to the commitment and hard work of council's small communications team.

"The entire concept is about connecting with our community and providing up to date information by utilising social media and websites," he said.

"Staff really embraced the new format and have dedicated many hours to achieving our objectives."

The support of TV production company Tropical Exposure was another key part in the successful delivery of the communication format.

Mr Furdek said Council Connect was a fully integrated branded print, television and digital media strategy, which aimed to inform our local community about council's projects, events and facilities.

Judges labelled the Council Connect initiative as "forward thinking" and "something unique" for local government.

"The emergence of social media and increased visitation to council's website meant we had to consider our alternatives," Mr Furdek said.

Mackay Regional Council chief executive officer Peter Franks said council supported the innovative format because it was more cost-effective and efficient.

"Council is continually looking at ways to improve what we do and how we do it to benefit the community," he said.

Mr Furdek encouraged all residents to subscribe to the Council Connect eNewsletter to keep informed and provide feedback via council's Facebook page.

Local Government Association of Queensland president Paul Bell said Mackay was among five Queensland councils to have been recognised at the national level.

Topics:  better business council facebook social media


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

An emotional Mike Baird: 'There was great personal cost'

"After 10 years in public life, this moment for me has arrived."

A festival of love, sex and tantra this weekend

"Our aim is to liberate sexual energy, channel it in a positive way”

This is why we will keep writing shark stories

ONCE BITTEN: Evans Head resident Craig Ison with the board he was riding when he was attacked by a great white shark at Main Beach.

The media is constantly accused of sensationalising the shark issue

Local Partners

Mark Salling's child porn court date cancelled

Mark Salling's upcoming court hearing has been cancelled

Steve Carell pulls cruel prank on fans of the office

Steve Carrell decided to pull a cruel prank on fans of The Office

Married at First Sight: M'boro dad to feature on reality TV

LOOKING FOR LOVE: Farmer Sean Hollands, 35, from Maryborough will feature on the upcoming new season of Married At First Sight.

A bull riding accident put everything into perspective for Sean.

Cat Empire goes prowling down memory lane

FUN: Australian band, The Cat Empire. Photo contributed.

During a tour next month with Xavier Rudd.

Your chance to drive like Magnum P.I.

Tom Selleck in Magnum P.I. with his trusty 'side-kick' Ferrari.

FERRARI that appeared on classic detective show goes to auction.

Ocean Sleeper discuss being 'Six Feet Down'.

Ocean Sleeper make waves with their new EP. Photo Contributed

Gippsland band shines at Unify

Thousands of jobs part of $1b retirement village project

THIS YEAR: An artist impression of the new Aveo retirement village in Springfield.

Aveo Springfield unveiled this month, homes ready by July

KNIFE-EDGE: The housing tightrope we now face

Even the smallest interest rate rise will be hard for some to handle.

One if five home owners at risk, according to new analysis

Historical home leaves family's hands after 75 years

SALE CONFIRMED: The Gympie Regional   Realty team which sold the Ramsey property are (back) Mel Gastigar, Dorothy Palmer and Margaret Cochrane, with (front) home seller Terri-Jayne Ramsey.

Ramsey family played a huge role in Gympie's growth.

Pat Rafter's $18m Coast home proves hot property

PAT'S PAD: The Sunshine Beach home of tennis ace Pat rafter is on the market for a record price.

"It's a record for our company and for the Sunshine Coast.''

INTERACTIVE MAP: Which Northern Rivers towns boomed in 2016?

BOOM TOWNS: While Ballina properties continued to attract top dollar in 2016, it was areas to the south that experienced price hikes, including Wardell, Evans Head and Woodburn.

Click on our map to find the median sale price in your town

Ready to SELL your property?

Post Your Ad Here!